Design
At Igility we always start with the same, simple question: What is your story? Through content strategy sessions, UX design exercises and visual design, we start with your story, get to know your customer and, only then, design experiences which incorporate your strategy with the needs of your customer.
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Content Strategy

The first rule when building a great digital experience is to Build the right thing.  Who knows what that is?  Your customer and those who work with your customer.  Our content strategy process is built on a tried and true methodology which gets you to ask the right questions and build a solid foundation on which to create your customer experience.

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Content Strategy

The first rule when building a great digital experience is to Build the right thing.  Who knows what that is?  Your customer and those who work with your customer.  Our content strategy process is built on a tried and true methodology which gets you to ask the right questions and build a solid foundation on which to create your customer experience.

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Personas

Personas - Who is your customer?  What are their likes and dislikes?  Impatient?  Scared?  If so, why?  When creating customer personas, we work with your team to identify those key traits and data-points which define your customers needs, both in general and with respect to your brand.  This helps us get into your customers’ shoes as we shape their experiences.

Empathy Mapping

What are your customers thinking, feeling and doing as they interact with your brand?  As we empathize with your customers, the ideas really begin to flow.

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Customer Journey Maps

Zero to zed, what are the steps and key touchpoint your customers have with your brand as they look to meet their needs.   Where in this cycle might more (or fewer) interactions add value to their experience? Customer journey maps lay out these interactions and are a great planning tool for optimizing the experience.

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Site Mapping

Armed with a comprehensive picture of our customers and how they might interact with us, it’s finally time to map out the content, features and pages that will be used to drive the experience.  Site maps are used to convey the site architecture and the high level plan fo addressing customers’ needs.

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Site Mapping

Armed with a comprehensive picture of our customers and how they might interact with us, it’s finally time to map out the content, features and pages that will be used to drive the experience.  Site maps are used to convey the site architecture and the high level plan fo addressing customers’ needs.

User Experience Design

Measure twice, cut once.  As we dive into each key interaction, we will map out the layout of key pages and how content and experiences are presented.  The end result is a set of wireframes which represent how your site will be experienced.

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User Experience Design Image

User Experience Design

Measure twice, cut once.  As we dive into each key interaction, we will map out the layout of key pages and how content and experiences are presented.  The end result is a set of wireframes which represent how your site will be experienced.

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Visual Design

Finally.  We started thinking it was all pretty pictures.  We finally get to see fully designed pages representing the user experience and can see what the final result will look like.

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Visual Design

Finally.  We started thinking it was all pretty pictures.  We finally get to see fully designed pages representing the user experience and can see what the final result will look like.